Spotify vs. Deezer: two music streaming services go head-to-head

Posted 18/04/2016 by BrightHouse Team

Online music streaming apps are the CD player of the nineties, and whilst everyone weights up their options about which streaming programme they want to shell out for, BrightHouse has compared Spotify and Deezer - two of the most popular music streaming programmes.

Streaming – why so popular?

Online music streaming websites have become increasingly popular since the rise of the iPad and tablet devices. Spotify was the first to the UK market, and many other streaming websites have followed suit, trying to improve and expand on Spotify’s music streaming offering.

Spotify uncovered

SpotifySpotify is the original and most popular streaming service, with a free and premium subscription option depending on what level is needed. Launched by a Swedish start-up company in 2008, the commercial music website has grown rapidly over the past few years.

Deezer explained

deezerThe Deezer service was launched in France in 2007, and is available through the internet or as an app on various devices including Android phones, Kindle Fire and iOS software. Deezer received significant investment a few years ago, and has since expanded into other countries. It’s now available in over 180 countries (much more than Spotify’s 58), but the latter still leads the way in terms of subscribers and popularity.

Statistics and features

Spotify Deezer
Launched in 2006 Launched in 2006
Over 30 million paying subscribers Over 16 million paying subscribers
Over 75 million users Not known
Available in 58 countries Available in 182 countries
Over 30 million songs Over 35 million songs
Over 2 billion playlists Over 100 million playlists
1000-5000 employees (according to LinkedIn) 201-500 employees (according to LinkedIn)
Available in free or Premium Available in standard or premium

What do subscribers say?

Social media is a pretty useful tool when it comes to exploring customer feedback or up to the minute commentary on specific terms, brands or topics. Social media crazes like #throwbackthursday have opened up a whole new world in consumer marketing and word of mouth for music streaming brands across the nation.  Find some of the latest user comments below:

opaque_daydream

lorrisiwiak

bupe-lukundo-ngoy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Future developments in music streaming

Spotify and Deezer are fast becoming a huge influence on the music industry, and the streaming offering is getting competitive. Kanye West launched rival music streaming company Tidal in 2015 with a host of celebrity co-owners including Beyoncé, Madonna, Nicki Minaj, Jack White and Calvin Harris.

Tidal is the first streaming service to offer high-fidelity sound quality and high-definition music videos. On top of that, certain chart-topping artists and groups have been exclusively releasing their albums on Tidal (including Rihanna and Big Sean), so if you want to listen to their new music, you have to subscribe and pay for Tidal’s services.

It’s only really so long before other music streaming services start introducing niche features that set them apart from rivals and help them remain competitive and keep long-term customers on board.

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